Good Luck Burger

This past week brought the lunar new year, which is called Seollal here. This is Korea's biggest holiday, with people throughout the land heading back home to meet with their family. For foreigners with no family around, it means a few days of holiday! I saw this coupon on the road, and it looks like MacDonald's is trying to cash in on the good luck aspect of the new year. The coupon reads "MacDonald" (맥도날드), "lucky burger" (행운버거), "lucky coupon" (행운쿠폰). (I'm not entirely sure, but the I think the Chinese characters on the bottom half mean "new year".) For some reason I find this amusing. It also kind of highlights the amount of English being absorbed into Korean. On this flyer, the only Korean word is "lucky"; the other words have just been transliterated.
****** Update: The chinese character at the bottom means 'luck' or 'fortune'.